About
Dynamic Product Marketing Specialist with a proven ability to translate complex product concepts into clear, user-centric messaging and experiences that drive adoption. Adept at leveraging deep understanding of user needs, derived from extensive research and direct customer engagement, to collaborate effectively with product and design teams. Passionate about developing impactful strategies and content that transform features into solutions, significantly enhancing engagement and market success.
Work
FITXN
|Sales Associate
Lagos, Lagos State, Nigeria
→
Summary
Currently serving as a Sales Associate at FITXN, engaging customers to understand needs and effectively communicate product value, thereby driving purchasing decisions and informing product strategy.
Highlights
Engaged a diverse customer base to deeply understand individual needs, enabling precise product recommendations that aligned with client requirements.
Articulated complex product features and benefits into clear, compelling value propositions, directly supporting customer purchasing decisions.
Systematically collected and analyzed customer feedback and buying behavior insights, providing actionable data to inform product development and sales strategies.
HNG TECH
|Product Design Intern
Lagos, Lagos State, Nigeria
→
Summary
As a Product Design Intern at HNG TECH, translated product requirements into intuitive user experiences, collaborated with cross-functional teams, and conducted user research to enhance feature comprehension and adoption.
Highlights
Translated complex product requirements into intuitive user flows and interfaces, significantly improving feature comprehension and overall usability for target users.
Collaborated closely with Product Managers and Engineers to integrate user-centric design solutions, ensuring product features directly addressed real user needs and pain points.
Developed clear and concise product microcopy, including onboarding instructions, tooltips, and in-app prompts, effectively guiding user interaction and enhancing product usability.
Conducted comprehensive user research and usability testing, identifying critical friction points that led to data-driven improvements in feature adoption and user satisfaction.
Supported successful product launches by crafting clear, benefit-driven messaging that effectively communicated product value to target audiences.
Shepherd International College
|Educator
Lagos, Lagos State, Nigeria
→
Summary
Served as an Educator at Shepherd International College, developing engaging teaching materials and implementing feedback systems to significantly improve student comprehension and classroom engagement.
Highlights
Developed visually engaging teaching materials that simplified complex concepts, resulting in a 60% improvement in student comprehension rates.
Designed and implemented an innovative feedback collection system, gathering actionable data from over 20+ students, which led to a 5x increase in classroom engagement.
Fostered a dynamic and interactive learning environment, adapting instructional methods to cater to diverse learning styles and optimize educational outcomes.
Lead Generation Empire
|Project Manager II
Lagos, Lagos State, Nigeria
→
Summary
Led project planning and execution at Lead Generation Empire, driving significant improvements in event engagement, client conversion, and on-time delivery through strategic marketing and data-driven insights.
Highlights
Spearheaded the planning, execution, and organization of key business events, achieving a 70% increase in engagement and participation and a 60% improvement in client conversion rates.
Developed and implemented comprehensive marketing strategies and compelling content for various programs and events, enhancing brand visibility and audience reach.
Managed multiple campaign timelines, budgets, and resource allocations, consistently ensuring 95% on-time delivery across all projects.
Conducted extensive user research with over 200 potential clients to identify critical pain points, leading to data-driven improvements in event experiences and marketing effectiveness.
Analyzed client interaction data to inform iterative improvements in events and marketing materials, optimizing future campaign performance and audience satisfaction.
Education
University of Lagos
→
Master of Science (M.Sc.)
Cell Biology & Genetics
Grade: Distinction
Ekiti State University
→
Bachelor of Science (B.Sc.)
Zoology
Grade: Second Class Upper
Languages
English
Yoruba
Certificates
Product Management
Issued By
3MTT
Product Design
Issued By
I4GXZURI
Product Design
Issued By
HNG INTERNSHIP
Skills
Design Tools
Figma, Wireframing, Prototyping, User Flow Mapping.
UX Research
User Testing, Survey Design, Usability Analysis, A/B Testing, Persona Development.
Design Process
Design Thinking, Problem Definition, Ideation, User-Centered Design.
Soft Skills
Analytical Thinking, Cross-Functional Collaboration, Client Communication, Project Management, Stakeholder Presentation.
Product Marketing
Go-to-Market Strategy, Messaging & Positioning, Content Strategy, Market Research, User Adoption, Product Launch, Sales Enablement.